Facebook “Insights”
We have a Facebook page for our Facebook fans. Mostly, we post brief updates about the game and links to this blog and the surveys. Today we turn the tables and write a post about what we wrote on Facebook.
A few months ago, Facebook encouraged us to increase our number of fans and held out the carrot of receiving “insights” into our fan-base if we did. So we explicitly asked for “Likes” among the steampunk fans of Facebook. We exceeded our goal of 35 likes (thanks again to all of our Facebook fans!), so we thought perhaps we should share our “insights” with you.
There is not much there, but what is there is interesting. For example, 54% of the people on Facebook claim to be male. That is all of Facebook, not just those who “Like” Steampunk Road. Our fans are more evenly divided male/female at close to 50% each. Somehow both of those numbers surprised us, as we tend to see more posts by females.
The other interesting tidbit is not so much interesting as a bit depressing. Less than one-fourth of the people who “Like” Steampunk Road on Facebook will ever see any given post there. At most, one-half of them will see it. As far as Facebook is concerned, unless a post is ‘Like’d or shared, it may as well not even exist.
We are not going begging again though, and we are not going to engage in any shenanigans designed to get you to “Like” or share or comment on our Facebook page (or here on this blog). Rest assured, if you feel like clicking “Like” or sharing or commenting, it will be because of a genuine post designed to inform you, not to manipulate you. But if you are on Facebook, don’t forget to stop by occasionally and check out our latest posts, because chances are that most of them are not showing up in your feed.
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